Thursday, November 20, 2008

Obama Poised to Rebrand America?

Obama is confident to restore America's image internationally so now everyone is waiting to see his efforts in action. This task will not be so easy for Obama to complete; he has his work cut out for him. America's notorious image has declined in every region around the world. Obama's victory as president of the United States represents America starting over in terms of fixing America's problems. America's reputation has taken quite toil thanks to opposing factors such as the Iraq war. Dick Martin, author of Rebuilding Brand America states, “Changing America's standing in the world was going to be the work of a generation, and it would have to start with some kind of grand gesture that demonstrated that things were changing. His election in itself is that kind of grand gesture." To many people like Martin, Obama is an incarnation of change and is admired for that quality. Police estimates that more than 200,000 people came to watch Obama's victory speech. Bush's presidency was very much unpopular so for America's image to be restored by Obama is very much hopeful.
Obama’s efforts to change America’s image is a movement in its self because it was so easy for America to “mess up,” it is hard to actually rebuild. Being president is a job that is not suppose to be easy and requires so much work. Although Obama’s efforts seem too good to be true, it was also too good to be true for him to be president and he did it. It was a challenge to persuade America that the right man for the job would be African American. Obama’s approach is to include Americans with his process as well still be cautious. The faith Obama have given Americans is exactly how he works. Now all we can do now is wait to see that process that we are promised.

1 comment:

R.S. Woodworth said...

There are two major images that Obama need to perfect: America and a black man in power in the United States. As pointed out by Tim Wise, any non-white people are asked to speak for their race. Obama current position as the image of change has both a posative, in that he has accomplished half of what he needs to go by getting elected, and if the media chooses to use the rose tinted filter for four years he’s going to look great. However, when and if the honey moon that ends I hope for our nation’s sake that Obama has managed to change something, because if he has not, and yes presidents have a habit of caving under the weight of Washington the mess that is the American Image will only continue to spread and his entire platform, which if you asked most people will is only one word will come tumbling down faster than the Berlin wall. Further more anyone who is bigoted and willing to express him or herself will begin preaching hellfire at the failure of a black man as president. The questioning is mostly in the hands of the media, is barrack Obama image of shining light and change, or is he an iconoclast destroying the American traditions? We’ll have to wait and see.