This video is a perfect attraction to the youth (or Millennials), it's a quasi-MTV clip with trendy celebrities and their sharp, trendsetting style. It's another popular music video-it's all the rage, but this time it involves Politics. This video gives out the message to use young kids "Hey look, it's cool to care about our future." So what else would it do but to get us tech-savvy, media loving hipsters out there to care about what is going on with our society. It's a great method actually, because kids now-a-days will do just about anything celebrities do. These celebrities are our generation's influences, and role models.
There's another important aspect of this video: Barack Obama. Obama mainly attracts young people? Why? Because the youth brings change to society, and of course, Obama's all about change. He, in some way, represents the change that our millennial generation is bringing to our society. He is also a man of color, which is also a different to see in presidential campaigns. McCain represents traditional America, but today change is happening.
In other words, celebrities are promoting our youth to vote, and to vote for our generation, which is change. They tell you to vote for Obama, which most of the youth will and are doing.
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